April 2018 brought about a subconscious desire to make a difference environmentally. I haven’t been happy with the ‘automatic consumer’ culture we live in for many years, like many others!
Something had to change with the way I work, the materials I use and the purpose of it all. I wanted to combine my career as an artist with my life long desire to contribute to conservation.
Through seeing a dizzying amount of plastic washing up on the beaches in Southern Sri Lanka while on my honeymoon in December 2018, I noticed a shift in my response to what I was seeing. Instead of the usual feeling of anger, desperation and helplessness, I started to feel excited at the possibility of a creative opportunity.
I collected as much washed up plastic as I could and brought it back to London to try and make something beautiful from nothing, turning unwanted waste into something that would inspire millions!
This colour wheel image attracted a lot of good associations, the circle commonly represents eternity, wholeness and creativity. The whole image also being greater than the sum of it’s parts, and a very recognisable icon to Mac users each time the computer crashes or struggles with user commands.
This image has now become our brand at The Colour Of Water identity and continues to attract attention and inspire change.
Photography by Jasper White